Functioning of coloronyms in modern English language advertising text
Keywords:
advertising text; coloronym; lexical and semantic structure; functioningAbstract
This study provides information about the advertising text, the features of the use of lexemes to indicate the color's names in English, identifies the functions performed by coloronyms in English advertising text, which encourages the use of the following methods of linguistic analysis: system-functional method, descriptive method, observation method, logical-inductive and logical-deductive methods.
References
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Кохтев Н. Н. Реклама : искусство слова (рекомендации для составителей рекламных текстов). М. : Издательство МГУ. 1997. 96 с.
Критенко А. П. Семантична структура назв кольорів в українській мові. Мовознавство. 1967. № 4. 97. 112 с.
