Semantic features of evaluative vocabulary in modern English-speaking Internet discourse (based on reviews of modern clothing brands)

Abstract

The article analyzes the features of the evaluative vocabulary semantics in the English language, based on the reviews of modern clothing brands. The empirical body of the study consists of 124 units, which were selected by the continuous sampling method. The analysis of the scientific literature on the topic shows that there is no single classification of the evaluative vocabulary; most often, linguists classify the evaluation by its sign into positive and negative, however the evaluative vocabulary can change its evaluative sign depending on the context. Among the selected language units with general evaluative meaning, negative evaluation prevails, the most productive examples: poor, horrible, useless, 54 units overall. For the partial evaluation, positive evaluation is more common: fabulous, elegant, etc.