The main channels and tools of cultural diplomacy of Great Britain

Abstract

The article examines the cultural diplomacy of Great Britain as a powerful instrument of soft power, encompassing education, art, and the music industry. Special attention is given to the higher education system, which annually attracts hundreds of thousands of international students, contributing to the country’s economic growth and international influence. The impact of British cinema and television, particularly TV series, on the popularization of British culture and the development of tourism is analyzed. The role of the music industry in cultural expansion is explored in detail, including its economic contribution, the international success of British artists, and the impact of large-scale music events on the country’s economy. The article emphasizes the mutual enrichment of cultures and the positive impact of cultural diplomacy on Great Britain’s international prestige and internal development.