Study of the theoretical aspects of the formation of the competitive strategy of the enterprise

Abstract

The article examines the theoretical basis of the formation of the company’s competitive strategy in modern conditions. The essence of the process of strategy formation and its influence on the management and competitiveness of the enterprise is determined. The basic strategies of the enterprise (survival, stabilization and development) are systematized, with the determination of the theoretical and applied significance of each of them. The theoretical essence of strategic planning as a management tool, which allows to identify potential threats and opportunities in advance, as well as to develop effective response mechanisms, is defined. On the basis of the analysis of scientific literature, the main stages of strategic planning of the enterprise are highlighted and a scheme of their sequence in the formation of the competitive strategy of the enterprise is formed.