Components of the image strategy of the State of Israel in the modern international arena
Keywords:
State of Israel; image strategy; public diplomacy; tourism; religionAbstract
The article analyzes the image strategy of the state of Israel in the modern international arena, revealing its main components. The article also examined the initiatives aimed at developing public diplomacy, which promotes the spread of information about the state around the world and examined the role of tourism and religion as components of the image strategy
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