Application of internet marketing tools in the services market
Keywords:
internet marketing; promotion methods; promotion of services; traditional means of promotion; new means of promotion; marketing servicesAbstract
The article considers the stages of planning an advertising campaign and communication with
consumers of services on the Internet. The peculiarities of Internet marketing, its common features with classical
marketing and their combination in the process of promoting services are studied. Trends in the promotion of services
on the Internet have been studied.
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