Adaptation of motivational programs in conditions of uncertainty

Abstract

The high level of uncertainty caused by armed conflicts necessitates a constant reevaluation of companies’ approaches to human resource management. The goal of this study is to analyze HR strategies in conditions of uncertainty aimed at increasing employee motivation, maintaining their work capacity, and maximizing individual potential. The study identifies the difficulties that companies face in the field of HR management and ways to overcome them. It is found that the impact of armed conflict on the development of employees’ personal potential can be both destructive and stimulating. The components of material and non-material motivation are analyzed. It is argued that companies should apply a personalized approach to human resource management to effectively utilize the individual potential of employees.